The latest Kseniaschnaider x adidas collection continues to cement the partnership between the high-end Ukrainian fashion brand and the German sportswear giant. Founded in 2011 by married couple Ksenia and Anton Schnaider, the Kyiv-based fashionistas have had several products go viral. The couple, rooted in sustainability through necessity, would trawl flea markets and thrift stores for materials, denim in particular, and all their most classic items came from upcycling. The Demi-Denims that brought worldwide acclaim to the brand, worn by Bella Hadid, were sourced from hunting through second-hand stores, like the infamous Lesnoy bazaar in Kyiv. By 2019, it was estimated they were upcycling over five tons of textiles and denim every year, and this kind of commitment has led to their growth and avid fanbase that loves the ‘meme’ style offerings that come forth. When working with adidas before, collections have featured apparel and footwear, notably the Samba 2.0 in 2023.
Two silhouettes for the Kseniaschnaider × adidas Denim Collection get the signature denim makeover, the Gazelle Bold and the SL 72 OG. Since its debut, the Gazelle Bold has garnered attention due to its platform-style triple-sole system. It is seen here with an upper of light blue, split between denim underlays, suede overlays, and laces that match perfectly. Dark blue denim appears via the Three Stripes on the sides and the heel, which also carries co-branding. A cloud white dimpled tongue is adorned with a lilac logo; the colorblocking continues to the soles, which feature three tones of purple.
The Kseniaschnaider × adidas SL 72 OG utilizes an underlay of light blue denim. Dark blue denim covers the overlays, and Three Stripes branding on the sides sans the eyestays in a suede purple hue. A preloved crimson toeguard extends to the midsole, with flashes of the color also seen at the back heel tab. A big blue adidas tab is also found on the heel, reminiscent of the kind you would find on denim. A light blue dimpled tongue and leather sockliner complete the look.
The Kseniaschnaider x adidas Denim Pack W is set to release on September 1, 2024, through adidas and select retailers in-store and online. Coming in women’s sizing, retail is TBD. Download the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.
Images via adidas
Kseniaschnaider x adidas Gazelle Bold Denim (W)
Kseniaschnaider x adidas SL 72 OG Denim (W)
